The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
1-800-Flowers.com reports record orders and traffic in the two weeks leading up to Mother's Day. The company says more than 3.3 million unique visitors browsed its site, up about 76% over the same period last year. Orders were up 75% overall, with more than 120,000 processed on peak days. The site itself experienced a conversion rate of more than 20%, while the the combined conversion rate, factoring in traffic from portals and affiliates, was 12.6%.