January 19, 2001, 12:00 AM

Teen Site Alloy in $54 Million Deal

Alloy Online, an e-commerce site aimed at teens and pre-teens, has entered a partnership with interactive TV pioneer Liberty Digital in a deal valued at $54 million. According to the agreement, Liberty Digital will receive 2.9 million shares of newly issued Alloy Online stock. Alloy will receive $10 million in cash, plus shares of Liberty Digital stock.

The agreement calls for the two companies to jointly develop interactive content aimed at visitors to the Alloy site. In addition, Lee Masters, president and CEO of Liberty Digital, will join Alloy's board of directors.

"We are very enthusiastic about this opportunity, which represents a tremendous endorsement of Alloy's positioning and expansion strategies,'' says Matt Diamond, Alloy chairman & CEO. "We are excited that Liberty Digital has selected Alloy as its anchor in the teen space, particularly as we prepare for the future convergence of broadband and television. In a short period of time, we have been highly successful in expanding Alloy's Web-centric, multimedia platform by marketing our content and commerce across the Internet, television, film and print.''

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

James Green / E-Commerce

Four critical digital marketing tactics for the 2015 holidays

Lessons from 2014 can help retailers start now to plan their marketing campaigns for the ...

FPO

Zach Blatt / E-Commerce

Why one shampoo brand is Head and Shoulders above the rest

An analysis of online reviews shows that the pleasing smell of the anti-dandruff shampoo is ...

Advertisement