Retailers shift their ad spending from TV, radio and print ads to digital ads.
Shareholders of Los Angeles-based Styleclick.com Inc. have approved a proposed merger with Internet Shopping Network, a division of USA Networks Inc. The new company will be named Styleclick Inc. The newly formed firm will be majority owned by USA Networks.
Styleclick will offer Web design and construction, strategic merchandising, product distribution and fulfillment and customer care. The company will represent businesses in more than 90 product categories, across more than 100,000 consumer products, aggregated from more than 300 national brands.
USA Networks is focused on entertainment, information and direct selling. Formed in February 1998, it is organized into three units which includes: USA Entertainment's USA Network, SCI FI Channel, TRIO, NWI, Studios USA, USA Films, USA Broadcasting and Interactive Entertainment; USA Electronic Retailing's HSN, HSN International, HSN Interactive; and USA Information and Services' Ticketmaster, Ticketmaster Online-Citysearch, Match.com, Hotel Reservations Network, Electronic Commerce and Services, Internet Shopping Network and Precision Response Corp.