Retailers shift their ad spending from TV, radio and print ads to digital ads.
Styleclick.com, a fashion e-retailer and outsourcer of content management, merchandising and Web development services, says its first-quarter loss narrowed 20 cents per share from fourth quarter 1999, coming in at nearly $4.6 million. Internet revenue increased 21% during the quarter, reaching slightly more than $1 million over fourth quarter 1999. Compared with with same period last year, total sales of $1.25 million declined 67% from $3.8 million, according to the Culver City, Calif.-based company. It attributes the decrease to a one-time fee of $3 million from the sale of its business software product lines last year and to previously forecast lower sales of its consumer CD-ROMs. In January, Styleclick and USA Networks Interactive announced an agreement to merge USA's Internet Shopping Network and Styleclick.com. The new company's properties include ISN's FirstAuction.com, FirstJewelry.com and Styleclick.com's network of e-commerce sites. Along with its Styleclick.com distributes brand-name products through a network that includes such popular online shopping destinations as America Online, Excite, iVillage and Women.com