Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
Trivnet Inc., a Saratoga, Calif.-based provider of secure Internet payment services, has inked a strategic partnership agreement with Reciprocal Inc., New York, a digital rights management services firm, to offer the WiSP Internet payment option to merchants and Internet service providers. Under the terms of the agreement, Reciprocal will integrate WiSP payments into its digital rights management services to provide its customers with a solution for selling digital content on the Internet.
WiSP is a secure Internet payment service that allows buyers to purchase goods online and have them automatically charged to the their selected ISP, telephone or credit card account.
Based on Trivnet's patented automatic identification and billing technology software, WiSP eliminates the need for online buyers to pre-register, enter pin numbers, download software or disclose credit card information, the companies say.
Reciprocal's Digital Clearing Service is a turnkey solution enabling owners, aggregators and distributors of music, text, software, film, and video, to distribute and sell content over the Internet while protecting and ensuring the rights of copyright owners.