E-retailers must focus on their specific goals and examine a vendor’s reputation and market expertise, not referrals.
JeffersPet.com, an online pet store, will use AnswerMeNow.com's software service to assist its browsers with customer service inquiries. The customer can click on an icon to request live help and will be "instantly" connected with Dothan, Ala.-based JeffersPet.com customer service representatives, the companies say.
AnswerMeNow.com can connect customer care representatives with an individual customer on any Web site, it says. Its agents provide help through text chat, images of specific merchandise using push technology, slide shows, pre-recorded video and live streaming audio and video, says the Melbourne, Fla.-based firm.