Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Mall of Michigan has added its one-hundredth online store. ThePenStore.com, the online division of Detroit-based Gail's Office Supply, became the 100th MRA member to have its Web site linked to the Michigan Retailers Association's online Mall of Michigan, a collection of Michigan-based Web stores. Shoppers can now access ThePenStore.com online through the mall's gifts section. ThePenStore.com carries a variety of fine writing instruments, including brands such as Cross, Parker, Sensa and Waterman. Shoppers can make secure online credit card purchases through the site. The Mall of Michigan's collection of unique online specialty shops, all of them MRA members, opened in late 1997. Lansing-based MRA claims more than 5,000 retail business members operating more than 12,000 stores--online and offline--across the state.