Retailers shift their ad spending from TV, radio and print ads to digital ads.
Coupons.com Inc., an online incentive marketing company, has released its new technology, which provides advertisers with the ability to securely coupon-enable their online banner and opt-in email campaigns. The "adBricks" program is a component of the Coupons.com "Bricks" infrastructure that provides secure, print-at-home couponing. Licensing agreements have been reached with 24/7 Media and Promotions.com. The Bricks suite of programs allows traditional advertisers "to measure more than just click through rates," says Steven Boal, CEO of Palo Alto, Calif.-based Coupons.com. "It turns online banner and opt-in email campaigns into in-store transactions," he says.
The adBricks program places a unique, one-time use, coded link directly in traditional banners, or within the context of a targeted email campaign. When the links are activated, the offer data is securely transferred directly to the consumer's printer. Offers are based on each merchant's unique specifications, and can be printed on any printer for in-store redemption. All Coupons.com Bricks coupons now contain an encrypted 2D bar code. When paired with the closed-loop redemption tracking provided by the advertiser's coupon-clearing partner, the 2D barcode provides full lifecycle tracking and reporting, says Coupon.com. Advertisers now have the ability to track impressions, coupon print counts and physical in-store redemption rates and resulting product sales, it adds.
Bricks and adBricks use the Coupons.com network, requiring only a zip code to provide customers with more than 35,000 local, national and online coupons, the company says. The Coupons.com desktop application allows consumers to "instantly" receive discount offers. An icon located in the corner of the screen alerts the consumer when new and relevant offers are available. In addition, Coupons.com offers recipes, shopping columns, movie reviews, sweepstakes and contests.
Coupons.com advertisers include Lenscrafters, Fingerhut, Choice Hotels, Cooking.com, Linens-n-Things, Disney.com, Mrs. Field's Cookies, Salton, Inc., Very Fine Juices, Honeysuckle White, Netgrocer, PC Flowers & Gifts, Pearle Vision Centers, Petco and Radio Shack.