The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Hey, it helped put Domino's Pizza on the map. MuseumCompany.com, an Internet store offering reproductions, inspirations and gift items from museums, is hoping for similar results. For all in-stock merchandise, MuseumCompany.com is providing a money-back guarantee on delivery time. Gift orders placed as late as 2 p.m. eastern time on Dec. 20 will be picked, packed, wrapped and sent to the shipper for express mail delivery in time to reach customers in the contiguous United States by Dec. 25. With the guarantee, MuseumCompany.com will refund the total purchase price of the product if the order is not delivered to the shipper on time to meet their holiday schedule deadlines. This is a staggered guarantee depending on the delivery method selected, with the last option being USPS Express Mail or UPS Next Day Air service on Dec. 20, 2000. Last season, 14% of holiday orders were delivered late and an additional 6% of orders did not arrive at all, according to Resource Marketing, a research firm. "In our first year as an e-tailer, we made e-commerce fulfillment our top priority," said Dean Johnson, MuseumCompany.com CEO and president. "We teamed with SubmitOrder to make certain that our normal and peak holiday fulfillment requirements would be met." Through a hot link on the shipment confirmation email, customers can track the status of their purchases simply by inputting the tracking number. The tracking number is included in every customer confirmation email.