The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
OmniSky Corp., the provider of branded wireless Internet and e-mail services for handheld devices, has launched The OmniSky Holiday Guide Channel, a collection of holiday gift ideas, information and services designed to accommodate mobile devices. The Holiday Guide Channel is the first comprehensive holiday resource for the wireless handheld market. The Holiday Guide is the third in a series of seasonal channels optimized by OmniSky and its branded content partners to give mobile users fast access to relevant information on specific topics. The first seasonal channel, Olympics, debuted in September, followed by the Elections channel in October and November. OmniSky worked with SNAZ Commerce Solutions, Go2Online, CNET, mySimon and 10Best to customize categories of products and services. The Holiday Guide also provides direct links to sites such as Ucook, DrinkBoy, MovieFone and CitySearch. The Holiday Guide is structured around specific tasks such as shopping, finding the best gift ideas, using