The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Tel-Aviv, Israel-based ComSense Technologies Ltd. is touting a new card technology that allows users to send secure transaction information through the audio capture device on a computer instead of inputting card information over the keyboard. The ComDot Internet card already is used by a few hundred online traders in Israel, says Alon Atsmon, CEO. Currently the company is working with undisclosed partners to develop the technology within a card product and possibly with an electronic wallet. An electronic wallet partner would use special software to translate the radio signal into encrypted messages. The online merchant accepting the card transaction would not have to alter its card acceptance process because the ComDot Internet card transaction would look the same as other card transactions says Atsmon. According to Atsmon, background noise will not affect the information transfer during the radio transmission because the technology relies on high-frequency channels in which background noise does not register. "We have tested the technology in airports, restaurants and other busy places and it is not effected," says Atsmon. The company plans to have cards in U.S. market by the end of the year.