Retailers shift their ad spending from TV, radio and print ads to digital ads.
Pocketpass.com, a new phone and Internet payment card company that is targeting the teen market, has signed a cobranding and marketing deal with SafeSearching.com, a site that provides premium content on Hollywood stars. Such stars as Alyssa Milano, Catherine Zeta-Jones and Kathy Ireland, will appear on the front of PocketPass prepaid cards, which will be sold at retailers who typically sell phone cards. The PocketPass will be an online payment option for SafeSearching.com's products, services and premium content. PocketPass expects the SafeSearching.com deal to generate a series of enhanced services including promotional discounts or cash credits to participating online retailers, promotions on MP3 and streaming video downloads, email, voice and fax messaging services and prepaid cellular offers.