January 19, 2001, 12:00 AM

Miadora Raises $20 Million

Online jewelry retailer Miadora Inc. has nabbed $20 million in a third-round financing, led by equity investment firm Freeman Spogli & Co. Other investors include Sequoia Capital, Capital Research & Management, HarbourVest, Pivotal Partners, Aesop Capital and Oracle Venture Fund. The company says it will use the funds continue building its two jewelry brands, Miadora and Jewelry.com.

In other news, Miadora has given its president and CEO, Barry Gilbert, a third title: chairman of the board, which he assumes from co-founder Stephen Silver. Gilbert recently orchestrated Miadora's aquisition of Jewelry.com.

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