Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
eAttorney.com, a year-old ASP and destination site that serves about 75,000 lawyers and law students that has until now focused on supporting professional services will add shopping among 30 new partnerships it plans to roll out in September. Among them, users will be able to access www.GourmetMarket.com as well as new co-branded sites for www.Singleshop.com, a comparative shopping service that searches e-retailers such as www.Amazon com and www.bn.com; and www.Mobshop.com, an aggregated buying service.
"Lawyers are too busy to surf the web and figure out all the neat things that are there, let alone what companies they can trust and which ones they can't," says Robert Alpert, vice president and director of business development. "Our thinking was, why don't we find those companies and identify where they're doing some interesting things, like corporate gift buying, and bring those services to our users with two clicks." Testing this spring suggests attorneys are ready to click and buy. In an April pilot promotion with Mobshop.com, users gobbled up more than $500,000 in Palms and other gadgets in one month. The fall rollout is strategically timed to coincide with anticipated heavy use of the site's recruiting tools by law firms and students during that time.