Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
A HREF="http://www.nrf.com">The National Retail Federation and Forrester Research, in conjunction with Greenfield Online, have issued the latest NRF/Forrester Online Retail Index, which shows that sales of gadgets in a number of categories increased significantly while online flower sales dropped from last month's high.
"Father's Day and college graduation sent online sales of small appliances, toys and video games, sporting goods and tools and hardware through the roof," says David M. Cooperstein, research director at Forrester. "Overall spending in these four categories alone increased by 51% in June." Other leading small-ticket categories include software, books and music, which increased from a total of $374.8 million in May to $499.8 million in June. Jewelry grew from $54 million to $76.8 million. Total spending in small-ticket item categories increased from $1.3 billion to $1.5 billion. Big-ticket items also experienced a boost in sales, with computer hardware and consumer electronics leading the pack. Combined, these categories expanded from $455.2 million in May $643.6 million in June. Overall, online spending for big-ticket items grew from $2.1 billion in May to $2.5 billion in June.
Total online spending increased from $3.4 billion in May to more than $4 billion in June, with the average spent per consumer increasing from $249 to $288, the companies say.