Target and Toys R Us posted overall sales declines during the holidays.
Online teen network iTurf today announced a partnership agreement with Chicksticks.com, a commerce and content site for snowboarding, skateboarding and surfing. Under the agreement, iTurf will incorporate content and commerce from Chicksticks into its gURL Action Sports Page. iTurf is the parent company for the popular teen e-commerce site Delias.
"Our partnership with Chicksticks.com will allow us to extend products and services to our loyal audience of more than one million teens," says Steve Kahn, iTurf president and CEO. "We are constantly looking for these types of innovative offerings that fill a niche in the teen market and make our revenue and sales propositions even more valuable."
Chicksticks offers products that are made by women or produced with extensive input by women, including surfboards and snowboards. Chicksticks also covers girls' action sports events.