January 19, 2001, 12:00 AM

Investment Kit Peddled Through Amazon.com

E*Trade Group Inc., will offer a special retail product through Seattle-based online retailer Amazon.com that will allow consumers to learn about and participate in online investing. The E*Trade Investment Kit contains an E*Trade investing application kit, the Motley Fool Investment Guide, information about online investing and a $100 investment voucher that can be deposited into any new E*Trade account. This offer is available on the Amazon Web site as well as at Jewel-Osco and Harris Teeter retail outlets in the South and Midwest. The suggested retail price for the kits is $49.99, says the Menlo Park, Calif.-based online brokerage firm. In October, the two companies got together to launch a cobranded bookstore on the Destination E*Trade Web site. Available through E*Trade's Marketplace, the bookstore offers books on personal finance and online investing at Amazon's reduced prices, the companies say.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Xavier Pavie / E-Commerce

Seven reasons for Alibaba’s success

One big one: attracting sellers by eliminating listing fees.

FPO

Pini Yakuel / E-Commerce

5 retention strategies for online retailers

Marketers must focus on getting customers to stay, and not burn them out with untargeted ...

Advertisement