Retailers shift their ad spending from TV, radio and print ads to digital ads.
Interchange Bank has introduced the Interchange Marketplace, which will allow visitors to shop at national retailers directly from the bank's Web site. Services also include access to insurance products, Internet trading and online loan applications, all of which are currently available on the Interchange Bank site, it says. The Saddle Brook, N.J.-based financial institution has also added InterBank, a secure Internet banking service. It will allow customers to access their account information, enabling them to make transfers between accounts, to pay their bills electronically and to generate an account statement, among other features.