Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Home Depot has launched its online store, www.homedepot.com, to customers in the Las Vegas market. The service allows customers to choose from all of the home improvement store's 40,000 products available in store. "The Internet is an extension of Home Depot's customer service commitment," says Jeff Cohen, Home Depot's group president of direct marketing businesses.
The site features special applications for both professionals and do-it-yourself customers. For the professionals, stock inventory lists are tailored by profession, such as plumbing or electrical. They can create custom shopping lists that highlight the latest pricing of frequently bought commodity items. The site also allows them to manage their credit account online. DIY customers will can shop for an entire project and create personalized information.
Customers can search for products three ways, by key word, by brand or by SKU. Products can be picked up by the customer at the store, delivered to a job site or other location by Home Depot, or shipped by UPS, the company says. All prices are the same as in the stores, it adds.
Following testing with a pilot group of professional customers, the online sales service will be expanded to all customers in metropolitan Las Vegas, where the Atlanta-based company has six stores. Based on the results in Las Vegas, Home Depot will expand online sales to additional markets during the third and fourth quarters, first targeting Austin and San Antonio, Texas..