Some retailers launched online deals well in advance of Thanksgiving, Black Friday and Cyber Monday.
Amazon.com held onto its #1 ranking for Internet retail transactions during January, according to the NextCard eCommerce Index. But toy sites, strong finishers during the recent holiday shopping months, dropped off NextCard's top 25 listing.
"The seasonality of e-commerce, much like offline retail spending patterns, is holding strong," says Tom Byrne, vice president of e-Commerce at NextCard. "Seasonal web retailers like toy merchants all but dropped from the post-holiday index, with regular monthly e-commerce services like ISPs re-emerging after the holidays."
Among online pharmacies, More.com moved into a strong lead, finishing the month #6 among Internet retailers. PlanetRx shot up 11 points to make the list for the first time at #25, while drugstore.com finished the month at #15.
Varsitybooks.com, taking advantage of a new school term in January, was the month's top mover, according to NextCard.
2. PROFLOWERS 79%
3. OVERSTOCK.COM 74%
4. PRICELINEHOTEL 71%
5. PETSTORE.COM 66%
2. KBKIDS.COM -86%
3. PLANETOUTDOORS.COM -86%
4. SEARS.COM -84%
5. TOYSMART.COM -83%
The NextCard eCommerce Index is a monthly listing of the top 25 online merchants and the top 10 movers based on the number of online purchase transactions by approximately 100,000 NextCard Visa customers.