Women’s clothing brand Roman Originals has been inundated by calls since the photo became the center of an online debate.
Lids Corp. has unveiled 14 Internet kiosks at locations in Massachusetts, California, Georgia, Oregon and Washington. These new e-Centers provide customers "immediate" virtual access to an inventory of more than 50,000 hats. Hats ordered through the e-Centers will be shipped out within 24 hours to customer's homes or, starting in September, any Lids bricks-and-mortar store across the country. The Westwood, Mass.-based company plans to rollout a total of 125 e-Centers by mid-September.
Lids expects that 750,000 hats alone will come from combined sales at the lids.com web site and the new e-Centers. And the company's HeadFirst loyalty program has 1.5 million members nationwide, it says.
Lids also offers the Lids Card, which serves as a pre-paid debit card that can be recharged as needed and used for both online and offline purchases.