January 19, 2001, 12:00 AM

Getting Sacked

Webvan sacked its grocery sack logo in favor of a two-color "WV". The company also gave its web pages a new look, it says is based on customer feedback. Both moves reflect the company's desire to be a one-stop shopping site, rather than only a grocery site. The redesigned web site has 11 product categories tabs and expanded search and sort functions. The company has been expanding its offering to include such categories as electronics, pet supplies, flowers and books. In some months, the company says, non-food items are the top seller. The company says it was its intention all along to move beyond groceries to become a last-mile provider.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Greg Tolman / E-Commerce

Centrailized order management is key to cross-channel success

An IBM survey shows the most successful retailers set themselves apart by creating a centralized ...

FPO

Liz Duggan / B2B E-Commerce

Build Your B2B eCommerce Platform Around Your Customers

With more B2B buyers demanding the option to buy from their suppliers online, companies need ...

Advertisement