The women’s footwear retailer launched more than five years ago under Nordstrom’s off-price HauteLook brand.
Webvan sacked its grocery sack logo in favor of a two-color "WV". The company also gave its web pages a new look, it says is based on customer feedback. Both moves reflect the company's desire to be a one-stop shopping site, rather than only a grocery site. The redesigned web site has 11 product categories tabs and expanded search and sort functions. The company has been expanding its offering to include such categories as electronics, pet supplies, flowers and books. In some months, the company says, non-food items are the top seller. The company says it was its intention all along to move beyond groceries to become a last-mile provider.