American Girl launched its ‘Get A Friend. Give A Friend.” campaign in early November. It will run through the end of the month.
Business-to-business e-commerce will grow at aggressive rates through 2004, causing fundamental changes to the way businesses do business with each other. The catalyst for B2B e-commerce is e-market maker activity. E-market makers are projected to facilitate $2.71 trillion in e-commerce sales transactions in 2004, representing 37% of the overall B2B market. EMarketplaces and exchanges will be explored in-depth at B2B eMarketplaces: Competing and Prospering in the World of Online Exchanges, a conference that will be presented by Gartner Group Inc. from November 6-8 in Boston, Mass. During the 2 1/2-day conference, Gartner analysts will examine different business models and strategies, provide insight into the successes and stumbling blocks encountered by online exchanges in a variety of vertical industries, and discuss tactics to help companies survive the coming shakeout. To register, call 1-800-778-1997 or 1-203-316-6757 or go to www.gartner.com/emarketplaces/usa