The acquisition will add more than 300 products to L’Oreal’s lineup.
To boost its online sales, Fingerhut partnered with LifeMinders. Fingerhut will be the anchor sponsor for LifeMinders' shopping category, and will also have placement in LifeMinders other 15 categories. Lifeminders is a direct marketing infrastructure company that claims to have a 17 million-member base.
Fingerhut is the second largest consumer cataloger in the world. In addition to the Fingerhut catalog, the company also publishes Figi's, Arizona Mail Order, Bedford Fair, Brownstone Studio, Lew Magram and Popular Club. Fingerhut's ecommerce business includes fingerhut.com, andysauction.com, andysgarage.com, atomicLiving.com, myjewelry.com, outdoorspirit.com, pcflowers.com and birthdayhut.com. The company also owns equity stakes in Order Trust, Freeshop, roxy.com, handtech.com, ehow.com and ibirthday.com.