The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Top sports information web site ESPN.com will relaunch its shopping area as a sports merchandise mall this fall with a new online Nike store as anchor tenant. The site will feature a collection of products selected for ESPN.com visitors, including Nike Team Sports licensed apparel and Nike's made-to-order shoe program, NIKEiD. The site also will have a direct connection to a comprehensive line of Nike products at Nike.com.
"Our new relationship with Nike is the first step of our new e commerce strategy, bringing two of the biggest names in sports together to the benefit of our fans," says John Skipper, senior vice president and general manager, ESPN Internet Group. The ESPN.com mall, Shop@ESPN, will assemble leading providers of sports merchandise including athletic wear and footwear, sports videos, event tickets and more, in merchant-branded web stores that will present targeted product selections. Shoppers will be able to access the merchandise both within Shop@ESPN.com and also throughout the rest of ESPN.com in contextual commerce windows where products will relate directly to sports content on the page. The site also will be linked to other Walt Disney Internet Group web sites.