Retailers shift their ad spending from TV, radio and print ads to digital ads.
Online new and used textbook retailers ecampus has relaunched its web site to speed shopping. The site now has a tabbed navigational system and modular construction. From the home page customers can link to over 70 categories of books and other products. Ecampus CEO Wallace Wilkinson says customers know what they want when they come on the site and want to find it and buy it quickly. The site was redesigned with those needs in mind.