The feature is currently being tested in several of Drizly’s markets. It is expected to launch early next year.
Ad serving network DoubleClick, recently under assault from privacy advocates over its plans to match consumer Web browsing habits with information identifying them, has named seven people to its advisory board on consumer privacy procedures.
The panel's members include consumer advocates, security experts and authorities in the field of online privacy. They are Lori Fena, chairman and co-founder of TRUSTe; Daniel J. Weitzner of the World Wide Web Consortium; Elizabeth Lascoutx, director of the Children's Advisory Review Unit and vice president of the Council of Better Business Bureaus; Robert Litan, vice president and director economic studies at the Brookings Institution; David Stazer co-founder of PlanetOut.com; Harriet P. Pearson, director of public affairs at IBM; and Stewart Baker, partner at the law firm Steptoe & Johnson.
The board will be chaired by former New York Attorney General Robert Abrams, who was named to that post when the board was created in March.