Retailers shift their ad spending from TV, radio and print ads to digital ads.
Online pet supplies retailer Petopia.com and pet insurance carrier Pethealth Inc., have inked a multi-year, seven-figure agreement to sell pet health insurance via a cobranded Web site. Pet owners will be able to go online and review and purchase Pethealth insurance policies covering illnesses, diseases and accidents. They will also be able to read editorial content provided by San Francisco-based Petopia.com's staff. Pethealth will provide its QuickCare and MasterCare policies for dogs and cats to Petopia.com customers. The policies will be introduced in California, Illinois, New Jersey, New York and Texas by fall 2000. Petopia.com will promote Pethealth's pet insurance services on all of its properties, including the Web site, The Petopia.com Show on the ValueVision TV network and the In The Company of Dogs catalog. Oakville, Ontario-based Pethealth also will be featured in Petopia.com targeted email newsletters and on inserts in Petopia.com shipping boxes.