Retailers shift their ad spending from TV, radio and print ads to digital ads.
BestBuy.com, LensCrafters, and Sears Home Central have signed extensive advertising contracts with CoolSavings, a provider of e-marketing services used by online and offline advertisers. CoolSavings will help these advertisers drive customer traffic and sales by targeting consumers who, based on their demographics and shopping habits, will be most likely to respond to their savings offers. As part of their agreements, these retailers will advertise CoolSavings' promotional incentives including targeted online promotions, e-mail and category-specific newsletters. CoolSavings provides consumers savings incentives on a single web site, such as printable coupons, e-coupons, savings notices, rebates, loyalty points, category newsletters and free samples from national brick-and-mortar retailers, e-commerce merchants, manufacturers, service providers and local retailers.