January 19, 2001, 12:00 AM

CoolSavings nets three big fish

BestBuy.com, LensCrafters, and Sears Home Central have signed extensive advertising contracts with CoolSavings, a provider of e-marketing services used by online and offline advertisers. CoolSavings will help these advertisers drive customer traffic and sales by targeting consumers who, based on their demographics and shopping habits, will be most likely to respond to their savings offers. As part of their agreements, these retailers will advertise CoolSavings' promotional incentives including targeted online promotions, e-mail and category-specific newsletters. CoolSavings provides consumers savings incentives on a single web site, such as printable coupons, e-coupons, savings notices, rebates, loyalty points, category newsletters and free samples from national brick-and-mortar retailers, e-commerce merchants, manufacturers, service providers and local retailers.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Lori Weiman / E-Commerce

5 tips for brands on monitoring online resellers

Keep in mind that Amazon is focused on pleasing consumers, not on enforcing manufacturers’ pricing ...

FPO

Beeri Amiel / E-Commerce

E-retailers beware: 3 perils of unvalidated product information

Because of inaccurate production information an online retailer may create a page for a product ...

Advertisement