In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
Cambridge, Mass.-based Forrester Research reports that consumers are warming up to the idea of ordering prescriptions online and predicts the number of consumers ordering online will double in six months. Of the 3,000 online consumers surveyed, 5% purchased prescription drugs online in the past six months and 9% expect to make an online drug purchase in the next six months. Forrester also says online drug purchasers outnumber the 4% who buy flowers online and they are catching up to consumers who have bought videos (9%) and music (14%) online. Consumers surveyed say they bought prescriptions online for the convenience and 70% said they were either satisfied or extremely satisfied with the service. However, 16% said delivery took too long.