Retailers shift their ad spending from TV, radio and print ads to digital ads.
Coldwater Creek announced today that the multi-channel retailer has placed all catalog merchandise online at coldwatercreek.com, reaching the goal of offering its entire catalog product line on its e-commerce site more than a month ahead of schedule.
The company's Internet Division, formed in April, completed the first phase of Internet upgrades by increasing outlet items from approximately 70 selections to more than 600 in June. As previously announced, the latest upgrade was originally scheduled for completion at the end of August.
Today the company also announced plans to add live customer service technology to the e-commerce site -- a feature that is slated to launch in November, just in time for the Christmas rush. Coldwatercreek.com customers, via a live text-based chat session, will be able to communicate in real-time with a Coldwater Creek customer service representative at the click of a button.
Along with tying into Coldwater Creek's core competencies on the customer service level, on-line orders will be shipped from the company's distribution centers in Idaho and West Virginia. The combined facilities have a total capacity to ship up to 120,000 orders a day.