January 19, 2001, 12:00 AM

Canadian Tire to get e-Retail Rolling

Canadian Tire Corp. is looking to fire up its online retailing late this year. And to prepare for that move, it formally agreed to use Blue Martini Software's customer interaction system to power the online business. Canadian Tire says it is Canada's largest hardgoods retailer, with 438 retail stores. The Blue Martini Customer Interaction System is a Java-based system that manages products, content and personalization, as well as providing in-depth analysis and transaction features for merchandising online.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Michael Ringman / E-Commerce

The key role of post-sale service for buyers of IoT products

The complexity inherent in large networks of connected devices brings the contact center front and ...

FPO

Carol Krakowski / E-Commerce

4 customer service takeaways from ‘Cyber Weekend’

Be honest with customers about wait times, and make sure agents have all the information ...

Advertisement