Target also leads the pack when it comes to paid search spending, a new report finds.
Petroleum refiner-marketer BP is turning to in-store Internet kiosks to link its gasoline station/convenience store customers with maps, directions traffic reports, weather updates, speed payment options and online access at the pump and foods at the counter.
At the pumps, consumers can pay without cash or a credit card, using "touch and go" screens. They can order gas and other items before they arrive, use their authorization number, fill up, pick up and they're on their way. Consumers can use an on-screen menu to select a made-to-order sandwich or pastry, which will be ready when they've finished filling their tank. The kiosks are solar powered.
The kiosks will be part of renovated BP stations to be tested in Cleveland and Indianapolis this fall. Chicago-based BP will continue upgading its stations during the next four years, it says.