The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
BlueLight.com today launched its new, comprehensive online shopping site with hundreds of thousands of products, new exclusive merchandise from Martha Stewart Everyday and a completely updated user interface. Among the changes: increased inventory, new search functionality, a completely revamped Books-Music-Movies Store and expansive user address books. Improving upon its successful "preview" site, which achieved traffic numbers greater than other online discount store rivals according to Media Metrix figures, BlueLight.com focused its attention on four key areas in the redesign: product assortment, user functionality, reliability and fulfillment. "With the launch of our full online shopping site, BlueLight.com is sending a clear message to consumers and to the industry that we are now the place to shop on the Web for the widest selection of products at the best prices," said Mark H. Goldstein, CEO of BlueLight.com.