January 19, 2001, 12:00 AM

Banner Day For Banner Ads

The growing credit card marketing tactic of using banner ads to attract Internet users may be a brilliant strategy, suggests a new (www.andersen.com) Andersen Consulting study. Of 1,500 experienced Internet users surveyed by the New York-based firm, 25% said banner advertising drove them to shop online, compared to 14% who said newspaper and magazine advertising persuaded them to shop online, and only 11% who gave online shopping credit to television commercials.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bob Brodie / E-Commerce

How raw data enables retailers to know every customer

Here are five technologies that can unleash the power of all the data an online ...

FPO

Scott Allan / Mobile Commerce

The missing link for turning app-only promotions into revenue

Apps engage a retailer’s most loyal shoppers, but technical hurdles keep many merchants from taking ...

Advertisement