January 19, 2001, 12:00 AM

Banner Day For Banner Ads

The growing credit card marketing tactic of using banner ads to attract Internet users may be a brilliant strategy, suggests a new (www.andersen.com) Andersen Consulting study. Of 1,500 experienced Internet users surveyed by the New York-based firm, 25% said banner advertising drove them to shop online, compared to 14% who said newspaper and magazine advertising persuaded them to shop online, and only 11% who gave online shopping credit to television commercials.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

John Pincott / E-Commerce

The secrets to success of buy online, pick up in store

Training, signage and motivation are all critical elements to making in-store pickup work. If done ...

FPO

Meyar Sheik / E-Commerce

Time to spring clean your digital retail strategies

With holiday promotions starting as early as September, now is the time to assess the ...

Advertisement