The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
BrandStamp Inc., which has a patent-pending product registration technology and database of purchase and demographic information, today announced a partnership with leading online baby products retailer BabyAge to add ReigStar, BrandStamp's online product registration engine, to its Web site. After clicking the "Submit Order" button on the BabyAge.com web site, shoppers are presented with a registration card containing all their purchase information. They then can continue to the confirmation screen after confirming details preprinted on the online product registration card.