January 19, 2001, 12:00 AM

AOL Sweepstakes To Encourage Online Shopping

Internet service provider America Online Inc., Dulles, Va., has teamed up with Visa U.S.A.'s eVisa division to create a sweepstakes to motivate AOL customers to use Shop@AOL's Quick Checkout wallet to make online purchases. Visa cardholders who sign up for the electronic wallet will be entered in a sweepstakes that includes a $1 million prize to be awarded after the contest's December 13 close.

Gerry Sweeney, vice president of marketing for San Francisco-based eVisa, says that the sweepstakes is designed to help battle consumers' tendency to abandon online shopping carts due to what he called the "onerous process of filling out forms."

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bart Mroz / E-Commerce

Offer last-minute back-to-school promotions online

Web-only offers require no extra inventory in stores. Check with local school districts and promote ...

FPO

Bill Zielke / E-Commerce

Fighting fraud in China requires a new set of policies

Chinese consumers buy a lot online, and many covet Western goods. But a retailer that ...

Advertisement