January 19, 2001, 12:00 AM

AOL Sweepstakes To Encourage Online Shopping

Internet service provider America Online Inc., Dulles, Va., has teamed up with Visa U.S.A.'s eVisa division to create a sweepstakes to motivate AOL customers to use Shop@AOL's Quick Checkout wallet to make online purchases. Visa cardholders who sign up for the electronic wallet will be entered in a sweepstakes that includes a $1 million prize to be awarded after the contest's December 13 close.

Gerry Sweeney, vice president of marketing for San Francisco-based eVisa, says that the sweepstakes is designed to help battle consumers' tendency to abandon online shopping carts due to what he called the "onerous process of filling out forms."

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...

FPO

Ori Marom / E-Commerce

Can stores survive by becoming digital marketplaces?

Kiosks in stores could offer access to competitors’ online inventory, with the store getting a ...

Advertisement