The payment card network says the platform will provide retailers with another way to acquire customers.
With the goal of enhancing global e-commerce transactions, customer service and content management, Andersen Consulting (which will be renamed Accenture on Jan. 1), and BroadVision Inc. today announced they have formed a strategic alliance to market Andersen Consulting implementation services and BroadVision products in order for companies to build more effective interactions with their customers through the Internet. More than 40 clients worldwide have worked with Andersen Consulting and BroadVision to optimize their customer relationships through the use of advanced Internet personalization technology in business-to-business and business-to-consumer transactions. According to Andersen Consulting research, a typical $1 billion company could gain as much as $150 million annually by improving its ability to manage customer relationships more effectively. The cross-industry study also found that personalizing customer interaction capabilities is one of the single largest impact areas, boosting profits in a typical $1 billion company by $40 million.
"BroadVision offers a new breed of Internet application solutions with personalization capabilities that can be leveraged across all channels, to meet the unique needs of each customer," said Jim Hermann, associate partner, Andersen Consulting. "Together we will help global businesses effectively implement Internet application solutions that focus on improving customer relationships through effective use of new personalization technologies."