Retailers shift their ad spending from TV, radio and print ads to digital ads.
Amazon.com launched its new Camera & Photo store and announced an alliance with Ofoto, Inc., an online photography service. The store provides a full range of photo-related products and online photo services for both digital and film camera users. Beyond products and expert information, Amazon.com Photo Services, provided by Ofoto, will offer online photo processing. Customers can get prints delivered straight to their door for both digital and film images. And customers can store their digital or film photographs online, organize and enhance them in online photo albums, and share the albums with friends and family. They also can preview their photos online in a selection of frames before buying the framed photo.