Retailers shift their ad spending from TV, radio and print ads to digital ads.
800.COM, Inc. announced that it was named the top online consumer electronics retail site in Forrester Research's inaugural PowerRankings for the category. 800.COM was listed ahead of such sites as Amazon.com and Buy.com.
PowerRankings combine survey data from online consumers and shopping tests to provide objective evaluations of leading e-commerce sites. An easy-to-use site, excellent customer service and inexpensive express delivery were cited in 800.COM's number-one ranking.
Among the six tests performed on the site, 800.COM also scored a "1" in the categories of Customer Service, Transacting and Usability. 800.COM received the high marks for its prompt responses to calls and e-mails and its helpful telephone product specialists, all of which are available free-of-charge, 365 days a year. Shoppers also noted ease of navigation and depth of both product selection and product information in their evaluations of the site.
The highest rankings within a category went to the fairness of 800.COM's shipping costs; the study revealed shoppers overwhelmingly approved of 800.COM's shipping charges.
About Forrester's PowerRankings
Forrester's PowerRankings combine data from 19,000 consumers and a team of unbiased Forrester shoppers to evaluate shopping experiences at high-traffic e-commerce sites. Consumers identified sites they had purchased from most recently and rated their experience. A team of Forrester shoppers then evaluated the shopping experience for sites with a statistically valid number of respondents, conducting rigorous tests in six areas: cost, customer service, delivery, features, transacting and usability. The consumer data and Forrester shopper scores are then synthesized and weighted, with consumer views accounting for two-thirds of the overall PowerRanking.