The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
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“My main advantage as an Internet seller is that I have a lot less overhead than bricks-and-mortar retailers do. So even if I have to charge sales tax at some point, I am still going to be able to beat them on prices.”
owner of the Cassette House
“We have to find a way to make the sales tax fair, because if the stores downtown collect it and the people who sell it over the Internet don’t, then the future of the sales tax is short.”
group director for economic development and commerce
National Governors’ Association