December 26, 2000, 9:55 AM

To rise above the spam, retailers are turning to a host of new email marketing technologies

(Page 3 of 3)

San Francisco-based Post Communications, a Netcentives company, is one vendor offering pay-for-performance pricing. Client prices are set according to the value of each customer name in a client database. “It is to our benefit then to increase the value of each name in that database,” says Post Communications President Cheryl Vedoe. “Performance pricing models are becoming part of the marketplace.”

With the emphasis on performance pricing expected to grow, precision marketing will become more critical, according to email marketing experts. “The key to email marketing, which is still in its infancy, is to create meaningful dialog with customers in a responsible way,” says Rizzi. “Precision email is delightful to read, and getting customers to read your email is the first step to generating incremental sales.”

Peter Lucas is a Chicago-based freelance business writer.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Daniel Markovitz / E-Commerce

Feeding the beast: getting your order to Amazon on time

Amazon is increasingly demanding of the retailers and brands that sell it products.

FPO

Lindsay Moore / E-Commerce

Website accessibility: Understanding the ADA for e-commerce

Just since 2015, 300 lawsuits have been filed in or moved to federal courts regarding ...

Advertisement