The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
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- Time to load home page: 10 seconds
- Time to move between pages: 10 seconds
- Total clicks to merchandise: 2
- Notable site features: 20% off coupon for orders of $500 or more (one item must cost $100 or more), decorated rooms in various styles.
- Ease of contacting company: E-mail and phone numbers plainly displayed on home page; quick response from staff.
- Ease of ordering: Standard shopping basket format with add/delete features.
- Are privacy/payment policies clearly explained? Yes, in a separate section. Living.com is a TRUSTe signatory.