The average return on Facebook ad spend rises 26% in Q3, according to social media advertising firm Nanigans.
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Macys.com has had its share of problems with poor design and navigation. Yet the retailer still wins recognition for leading the parade into e-commerce and not giving up. As a result, Macy’s home page is looking better, and interior page improvements are in the pipeline.
Mohotta-Mobetta serves up sauces and salsas that are tough to find on local grocery shelves-El Paso Snakebite Salsa. The quirky site features clever graphics, irreverent descriptions and a splash of Shakespeare: “Damned be him that first cries, ‘Hold, enough!’” But if you don’t have a penchant for peppers, you’d better browse elsewhere.
No fads, no guns, no Furbies. Toysmart is out to dominate the “good toy” market by offering educational playthings with staying power. The site sells more than 200 brands of durable toys that encourage children to use their imagination. One drawback: Toysmart has a wish list tool, but it’s difficult to deploy.
Tupperware’s Web store went live this summer, part of a strategy to expand sales. Clean and straightforward, the site is easy to navigate and offers a bit of whimsy via its online hostess test. Still, whether the site woos the
“e-generation” or merely competes with its direct sales force remains to be seen.
With a new URL from a recent acquisition, Wine.com (formerly VirtualVineyard.com) aims to be a wine portal. The new site scores high marks for merchandising, selection and education and blends the best from the old Wine.com and Virtual Vineyards. One downfall: the “shortcuts” menu is misleading; not all categories are represented.