December 26, 2000, 9:55 AM

Right Now Is Not Too Soon

(Page 4 of 4)

Although 95% of customers who were given the option chose same-day delivery, Neal feels the results were skewed because the service was free. But more importantly, Gymboree found that in-store distribution was problematic. Some orders were delayed because the inventory could not be found. Employees had to be trained to do gift wrapping. And the store ran out of wrapping supplies on several occasions. “Things got crazy,” Neal recalls. “Fortunately we didn’t have an overwhelming number of orders. Our pick-and-pack costs were high. It was not the most efficient way to fulfill orders. Next time, we will probably distribute goods from one of the distribution centers.” Gymboree also plans to test what consumers are willing to pay for the service.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Johansson / E-Commerce

Why is social proof big for niche brands?

A small online retailer that lacks brand recognition can get a big boost from high ...

FPO

Donn Davis / E-Commerce

Technology takeover: The fashion industry is next

We are now entering the third decade of the Amazon effect, and it is just ...

Research Guides

Advertisement