December 26, 2000, 9:55 AM

First You Gotta Crawl

(Page 3 of 3)

Though e-retailers may have to scramble to adapt to a rapidly evolving marketplace, she adds that it’s important to remember the bright spot amidst the second half’s gloom-and-doom news of dot-com closings. Wall Street may have turned its back on dot-coms, but the party’s just starting on Main Street, where all projections show consumers are flocking to online shopping in increasing numbers. “The opportunity,” she says, “is bigger than ever.” That is, if retailers’ marketing tactics and business strategies evolve in the right direction.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Miroslav Zubachevsky / E-Commerce

Don’t write off Russia

Despite the political conflict in the Ukraine, there remain big opportunities for Western brands to ...

FPO

Jay Henderson / E-Commerce

How e-retailers can turn blizzards into sales blowouts

IBM data suggests consumers in the Northeast shopped online considerably more during the recent big ...

Advertisement