December 26, 2000, 9:55 AM

As dot-coms face retail reality, they are turning to catalogs

(Page 2 of 2)

“Consumers are channel chameleons,” Bazzone adds. “This is no longer the battle of the channel. It’s the battle of the brand. Catalogs are a great way to present your brand. And the company that allows customers to interact with it as they please will win the war.”

 

Jean Lawrence is a freelance writer based in Chandler, Ariz.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bart Mroz / E-Commerce

Drive Back to School online sales even after classes begin

Parents don’t always get through their entire shopping list by the time school starts, so ...

FPO

Rob Howard / E-Commerce

6 keys to success in social commerce

Retailers need to invest in the processes and tools to rapidly and intelligently respond to ...

Advertisement