The publisher is pairing with meal-delivery startup Chef’d to sell ingredients for recipes on its NYT Cooking site.
(Page 2 of 2)
“Consumers are channel chameleons,” Bazzone adds. “This is no longer the battle of the channel. It’s the battle of the brand. Catalogs are a great way to present your brand. And the company that allows customers to interact with it as they please will win the war.”
Jean Lawrence is a freelance writer based in Chandler, Ariz.