December 26, 2000, 9:55 AM

As dot-coms face retail reality, they are turning to catalogs

(Page 2 of 2)

“Consumers are channel chameleons,” Bazzone adds. “This is no longer the battle of the channel. It’s the battle of the brand. Catalogs are a great way to present your brand. And the company that allows customers to interact with it as they please will win the war.”

 

Jean Lawrence is a freelance writer based in Chandler, Ariz.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Philip Rooke / E-Commerce

An online retailer’s view of the ‘Brexit’ debate

British web retailers could be left out of the e-commerce race as other players in ...

FPO

Ethan Senturia / E-Commerce

DSCR: The 4-letter term that's be critical for small e-retailer

Lenders will look at the ratio of operating income to debit, or the debt service ...

Advertisement