A new crop of B2B e-marketplaces lure manufacturers, wholesalers and distributors with promises of new markets and growth—but they can also represent tough new ...
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“Consumers are channel chameleons,” Bazzone adds. “This is no longer the battle of the channel. It’s the battle of the brand. Catalogs are a great way to present your brand. And the company that allows customers to interact with it as they please will win the war.”
Jean Lawrence is a freelance writer based in Chandler, Ariz.