December 26, 2000, 9:55 AM

As dot-coms face retail reality, they are turning to catalogs

(Page 2 of 2)

“Consumers are channel chameleons,” Bazzone adds. “This is no longer the battle of the channel. It’s the battle of the brand. Catalogs are a great way to present your brand. And the company that allows customers to interact with it as they please will win the war.”

 

Jean Lawrence is a freelance writer based in Chandler, Ariz.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

FPO

Will Gensburg / E-Commerce

How to win with online shoppers in Canada

90% of Canadians live within 100 miles of the U.S. border and most already shop ...

Advertisement