December 26, 2000, 9:55 AM

As dot-coms face retail reality, they are turning to catalogs

(Page 2 of 2)

“Consumers are channel chameleons,” Bazzone adds. “This is no longer the battle of the channel. It’s the battle of the brand. Catalogs are a great way to present your brand. And the company that allows customers to interact with it as they please will win the war.”

 

Jean Lawrence is a freelance writer based in Chandler, Ariz.

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