Publix puts e-commerce back in play with Instacart deliveries

Is product content helping or hurting your Brand?

To better gauge the impact of product information on online retail sales, Shotfarm surveyed more than 1,500 consumers about their online shopping habits and the importance they place on content in making purchase decisions. Online shoppers are in the driver’s seat—they are browsing digital isles before making purchases, which means Retailers need to improve their workflow to enhance consumers’ experiences. Quality product content can go a long way towards determining whether a shopper makes a purchase, becomes a repeat customer or simply abandons their cart. In the Product Information Report, learn how product content can affect conversion, shopping cart abandonment, returns and brand equity. Get the “Shotfarm Product Information Report”.

Sponsored by Shotfarm

Performing advanced merchandising easily is only one part of what makes EasyAsk unique. Explore how Einstein by EasyAsk, the smarter search, merchandising and navigation solution, will dramatically  increase site search revenues. This paper will explore how EasyAsk empowers your team to provide an outstanding shopping experience for your customers, resulting in improved conversion, customer loyalty and a proven 25-30% increase in revenue.

Sponsored by EasyAsk

The data-driven customer experience is critical to organizational growth today. Based on a survey of 357 executives, this Forbes Insights report explores how businesses are doing with developing and linking key back-end analytical processes with the customer experience. Learn about their successes, benefits gained and the challenges that remain.

Sponsored by: SAS

The Shifting Momentum of Paid Search
Between Google and the Yahoo/Bing Network, the momentum of change in paid search is staggering.

Based upon our analysis of ecommerce client accounts over the past two years, this report lays out trends and opportunities for ecommerce merchants to maintain strong growth in the second half of 2016 and beyond.

Read this report to discover:

– How are people searching and shopping?
– How has this changed?
– How can retailers capitalize on this?
– How are the search wars playing out between Google, Bing, and Yahoo?
– Where are we expecting search traffic growth in the second half of 2016?

Download the 2016 Ecommerce Paid Search Report to remain at the top of your game throughout 2016.

Sponsored by ROI Revolution

In a recent industry survey, 94% of ecommerce professionals said their organization considers product descriptions important or extremely important to their marketing and content strategy. Product descriptions have the greatest impact on shoppers’ ability to find, decide upon and purchase your products. Trouble is, they’re costly and time-consuming to create. We'd like to share a powerful platform with you that lets you automate the creation of product descriptions: Wordsmith. Using Wordsmith, made by Automated Insights, you can produce unique and engaging descriptions at scale, and that sound like a person wrote each one of them individually. Best of all, you can cut the time it takes to write from weeks to hours.

Sponsored by Automated Insights

With the majority of paid search visitors now coming from so-called "secondary" devices,desktop has been dethroned.

Based on an ecommerce analysis of over $300 million in paid search clicks under our agency management, this report presents the data and explores the most promising mobile ecommerce opportunities.

Read this report to discover:

– Why the current stagnant performance of desktop traffic reveals an even shakier future.
– The website structure to best convert this mobile-majority audience. (Sorry, developers may hate this!)
– The soon-launching mobile sales channel positioned better than Google for driving sales! (beta testing is in full swing... you'll want in.)

Sponsored by ROI Revolution

Lifecycle marketing is essential to retailer email campaigns – it has demonstrated a 67% increase in subscriber engagement and 54% lift in customer satisfaction. But what exactly is it and how can you use it to drive major ROI? Download the guide to learn more and start implementing your lifecycle campaigns today!

Sponsored by Windsor Circle