Last year’s website redesign produces mixed results.
Online retail is hard, grocery retail is really hard, so online grocery is, of course, really, really hard.”
Foreign brands like Adidas and Puma contributed to the 60% growth compared with last year’s June 18 event.
Sponsored by 2013 Social Media 300
Is product content helping or hurting your Brand?
To better gauge the impact of product information on online retail sales, Shotfarm surveyed more than 1,500 consumers about their online shopping habits and the importance they place on content in making purchase decisions. Online shoppers are in the driver’s seat—they are browsing digital isles before making purchases, which means Retailers need to improve their workflow to enhance consumers’ experiences. Quality product content can go a long way towards determining whether a shopper makes a purchase, becomes a repeat customer or simply abandons their cart. In the Product Information Report, learn how product content can affect conversion, shopping cart abandonment, returns and brand equity. Get the “Shotfarm Product Information Report”.
Sponsored by Shotfarm
Performing advanced merchandising easily is only one part of what makes EasyAsk unique. Explore how Einstein by EasyAsk, the smarter search, merchandising and navigation solution, will dramatically increase site search revenues. This paper will explore how EasyAsk empowers your team to provide an outstanding shopping experience for your customers, resulting in improved conversion, customer loyalty and a proven 25-30% increase in revenue.
Sponsored by EasyAsk
The data-driven customer experience is critical to organizational growth today. Based on a survey of 357 executives, this Forbes Insights report explores how businesses are doing with developing and linking key back-end analytical processes with the customer experience. Learn about their successes, benefits gained and the challenges that remain.
Sponsored by: SAS
The Shifting Momentum of Paid Search
Between Google and the Yahoo/Bing Network, the momentum of change in paid search is staggering.
Based upon our analysis of ecommerce client accounts over the past two years, this report lays out trends and opportunities for ecommerce merchants to maintain strong growth in the second half of 2016 and beyond.
Read this report to discover:
– How are people searching and shopping?
– How has this changed?
– How can retailers capitalize on this?
– How are the search wars playing out between Google, Bing, and Yahoo?
– Where are we expecting search traffic growth in the second half of 2016?
Download the 2016 Ecommerce Paid Search Report to remain at the top of your game throughout 2016.
Sponsored by ROI Revolution
In a recent industry survey, 94% of ecommerce professionals said their organization considers product descriptions important or extremely important to their marketing and content strategy. Product descriptions have the greatest impact on shoppers’ ability to find, decide upon and purchase your products. Trouble is, they’re costly and time-consuming to create. We'd like to share a powerful platform with you that lets you automate the creation of product descriptions: Wordsmith. Using Wordsmith, made by Automated Insights, you can produce unique and engaging descriptions at scale, and that sound like a person wrote each one of them individually. Best of all, you can cut the time it takes to write from weeks to hours.
Sponsored by Automated Insights
The unglamorous truth: your shopping feed itself may be dampening your Google Shopping success. No amount of strategy or optimization can compensate for a sub-par product feed. This special report provides the exact strategies to make Google love your feed—and reward you with more traffic & more sales.
We’ve seen it again and again: once a product feed is optimized according to these principles, results improve immediately.
Download this report now to discover:
– The secret to scoring high in Google's "mystery" product feed Quality Score.
– 6 optional attributes that increase impression share. (Ignored by most retailers.)
– How to win more conversions in the Google Shopping comparison box.
– Why your product titles may be working against you on Google Shopping – and how to fix them!
Sponsored by ROI Revolution
With millennials spending 8 hours a day online and accounting for more than 80 million internet users, retailers are focusing on reaching this audience more than ever before. Millennials have buying power, and they also influence their peers and older generations, such as their parents, with their purchasing decisions.
In this whitepaper, we share trends and themes in how millennials shop, including what impacts their decisions to make a purchase and how to gain their loyalty to your brand. We’ll also explain how Assurant Product Protection can help you reach this powerful group by making them more comfortable and confident in their purchase.
Sponsored by Assurant
Lifecycle marketing is essential to retailer email campaigns – it has demonstrated a 67% increase in subscriber engagement and 54% lift in customer satisfaction. But what exactly is it and how can you use it to drive major ROI? Download the guide to learn more and start implementing your lifecycle campaigns today!
Sponsored by Windsor Circle
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