Facebook is testing a shopping-oriented section of its app, as well as a new type of ad that makes it easier to browse.
If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
The policy lets overseas e-retailers sell into China without animal testing, but companies still need help entering the China market.
Sponsored by 2013 Social Media 300
Consumer brand marketers don’t need to be told the holidays are a crazy time, but they’re easier to manage with a solid plan.
Conquer the holidays with the peace of mind that comes from foresight and strategy. Download our 23-pg. guide for tips on how to survive the season, including an in-depth look at 5 winning approaches in Santa’s marketing bag.
You will learn about:
Sponsored by: Fathom
The basics of A/B testing
This primer on A/B testing includes questions you should ask yourself to determine if you’re a good candidate and a case study that shows how Dale Carnegie used A/B testing to increase conversion. Plus, lots more in the fall issue of Eaglevision magazine.
Sponsored by Americaneagle.com
Are you making the most of the knowledge at your fingertips?
Google Analytics may be free, but that doesn't stop it from being one of the most powerful tools in your ecommerce arsenal.
But with great power comes great responsibility–and managing this data is overwhelming, to say the least.
That's why we compiled this Quick Reference Guide for you, highlighting five essential Google Analytics reports for ecommerce.
In the guide, you'll discover built-in reports to help you:
• Capitalize on your highest-performing marketing channels to get more bang for your promotional buck.
• Diagnose low Quality Score by knowing your landing page data.
• Improve sales funnel retention by dissecting customer navigational patterns with one unique report.
• Gain further insights into your customer intentions by using a single report to target your promotions more efficiently.
• PLUS: get access to the on-demand web clinic featuring a 30-minute walk-through of these reports as a supplement to the Quick Reference Guide
Sponsored by: ROI Revolution
If you are a fast growing or mid-market retailer, this guide is written for you.
Until recently, installed software represented your best or only option for selling online. The cost and complexity of such software has skyrocketed in recent years to accommodate a mind-boggling breadth of use cases, making it harder — not easier — to operate. Implementing and managing such software distracts from a retailer’s core business of selling. It can also make the economics of ecommerce challenging. Fortunately, a better option now exists: SaaS ecommerce solutions.
Download this free guide to learn:
Sponsored by: BigCommerce
Digital Marketing: Are You Ready to Go Agile? (SAS Best Practices paper)
How is your organization adapting to the customer-centric digital landscape? Unlike the one-way conversation marketers had through traditional media, digital channels have given customers a voice to engage with each other and the companies they do business with. So how do marketers break back into the conversation?
This white paper explores how organizations can shift their thinking to meet both the challenges and opportunities of marketing in the digital age. It addresses how making strategic decisions on audience, content and platforms is critical to message success. It offers best practices recommendations for developing more adaptive and relevant digital strategy.
Sponsored by: SAS Institute Inc.
With customers making seamless use of a variety of retail channels, merchants will need to take a new look at how they access and manage inventory. Retailers need to have the flexibility and transparency to capture cross-channel customer demand, and meet it with any available inventory, no matter where it's located, and fulfill the order in the way the customer prefers.
This white paper will discuss how to achieve inventory transparency across the supply chain to deliver real-time information and a perfectly executed customer experience.
Sponsored by: Saleswarp
How to make the most of your AdWords budget and improve ROI.
Download your free copy today. Most ecommerce retailers are surprised to discover the amount of potential profit being eaten away by questionable spend in AdWords. These hidden campaign elements aren't doing their job, but instead are wasting your money, hindering sales, and lowering your ROI.
We've prepared a quick reference guide to the top 3 reports to help retailers assess the health of their AdWords campaigns and diagnose wasted spend.
Download this quick-reference guide to discover:
• Where to find your most parasitic--and your most profitable--keywords [Page 2].
• How to make sure you're getting the right data, so you can make the right decisions [Page 6].
• The most profitable areas to reallocate your spend (after cutting out waste) [Page 4].
• A questionable spend worksheet to help you quickly calculate questionable and wasted spend in your own campaigns [Page 5].
Sponsored by: ROI Revolution
Key Customer Segments, Best Practices, Tips, Tricks, and an email cadence calendar are all available in this FREE Holiday eBook for retailers.
Download the Holiday eBook and keep your customers before, during, and after the holidays.
Sponsored by Windsor Circle
We studied which reactions are most commonly expressed across Facebook, then worked to design an experience that's elegant and fun.Chris Cox, chief product officer, Facebook Facebook adds a way to do more than Like
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