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Susan Blue, FordDirect: How to create a successful, targeted text campaign
Susan Blue, director of product strategy, FordDirect: “We want to get consumers information they need and consumers want to get information through texting,” Susan Blue said. The goal: Drive shoppers to Ford dealerships with an informational text. When shoppers texted their ZIP code to a short code, they received the local offer and an invitation to meet with a local dealer.
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