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Christopher Brya, Choice Hotels: How to sell mobile commerce to senior management
Christopher Brya, Director Mobile and Emerging Channels, Choice Hotels, laid out steps and strategies for mobile advocates to sell mobile commerce and marketing initiatives to senior management. For managers to know: Be a subject matter expert, lay out why it’s important to the organization, explain how it will affect market share branding, and explain the cost both of proceeding and not proceeding.
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